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Big Data

How to Harness the Power of BIG Data in Marketing to Advisors

“Big data” has become a buzzword many marketers are throwing around these days, but many companies still don’t know…

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Copywriting - A Joke

Copywriting is a Joke

Over 10 years ago, I was a professional touring comedian. It was a unique experience that I’ve been able to somehow…

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Trump Your Competition: Make Your Marketing Great Again

Many are wondering “How did Donald Trump actually win the Republican nomination for president?” The other 16 candidates…

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Marketing Forces Dan Kennedy & Paul Feldman

How to Awaken Your Marketing Force in 2016

This past December, I attended Dan Kennedy’s two-and-a-half-day Media Mastermind meeting in Cleveland, Ohio. In the…

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Bad Business Practice

Divorcing Bad Business Practices

This column is a slight departure from the norm, but it’s an important story to share. Earlier this year, after 20…

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Great Ads have immortal life

There Is No Death: How to Give Great Ads Immortal Life

The final statement in the five-line Jedi code mantra is, “There is no death; there is the Force.” When you look at…

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